How to Negotiate Prices and More

Bargaining is an age-old practice that is still common in the marketplace in many countries today. In the United States, most consumers want to avoid the haggle and will simply accept the price on the tag. It is the successful retailer that has learned how to play the game of give and take with their suppliers. Learn how to negotiate with vendors to receive the best pricing and terms on products with these negotiation tips.
1. Be PreparedBeing prepared and informed is the greatest advantage a retailer can have going into vendor negotiations. Learn as much about the supplier and its products as possible. How do their prices compare to the competition? What level of service do they provide their customers? Vendor negotiation preparation also includes setting goals to determine what you want and what you can live with.
2. Always Tell the TruthDeception tactics, such as bluffing or falsification, may do more damage than good in the vendor negotiation process. Lying is not only unethical, but it can be difficult to maintain. While being honest, be careful not to give away your bargaining power. It's not necessary to tell everything you know, but when you do tell... tell the truth.
3. Show Your PotentialIf you are meeting with a potential vendor for the first time, odds are he/she may know nothing about your company. Begin the negotiation with some history about your retail business. Explain any future expansion plans and let the vendor know how doing business with you will help them.
4. Ask About IncentivesThe whole idea behind negotiating with manufacturers and suppliers is to receive the best price, payment terms, advertising allowances and even exclusivity. Start by asking what incentives you qualify for and let the negotiations begin from there. Don't be afraid to ask for what you want.
5. Mention the CompetitionIt is okay to mention the vendor's competition in the negotiation process but don't disclose any pricing or other confidential details. There is nothing wrong with letting a supplier know their competitor is in a good position, whether it is real or perceived.
6. Find a Fair CompromiseJust like the retailer, the vendor must make a profit to stay in business. Vendor relations should be treated as collaboration rather than conquest. As you negotiate a good deal for your retail business, consider the outcome for the supplier.
7. Think Long TermEstablishing a solid, trustworthy relationship with a supplier can only help your retail business. Vendors, who feel the customer will be loyal, may concede to even more incentives in order to maintain a long-term partnership.
8. Take Your TimeNever feel pressured to buy from a salesman. If you're not satisfied with the negotiating process, ask for time to think about the offer.
9. Get It in WritingAs the negotiation process comes to a close, make sure the offer is put to paper. Don't sign any sales contract unless it matches the verbal agreement.
10. Practice Makes PerfectNot everyone is a natural negotiator. It takes time to learn when to speak, when to be silent and how to read body language. The more you negotiate and sharpen your skills, the better you'll get.

欺负人 纯英文的 谁翻译一下 谢谢

林国强 发表于 2013-12-3 12:12
欺负人 纯英文的 谁翻译一下 谢谢

用谷歌在线翻译。

外企通用

徐林写得挺好的，我翻译了下，和大家共享。

如何进行价格谈判 （翻译：3S-Tony Tang, 2014年2月17日）

谈判是一种古老的做法,而且仍然普遍存在于当今许多国家的市场上。在美国，大多数消费者都想避免讨价还价，并会简单地接受标签上的价格。一些成功的零售商已经学会了如何和他们的供应商进行交易游戏，同时也学会了如果通过这些谈判技巧和他们的供应商进行谈判以获得产品最好的价格和条款。

1.充分准备。充分准备和了解更过的信息是零售商开始和供应商进行谈判的最大优势。尽可能多地了解供应商及其产品。他们的价格和竞争对手相比如何？他们提供给客户什么级别的服务？供应商谈判的准备还包括制定目标，确定你想要什么和能接受什么。

2. 总是说真话。欺骗手法，如唬人或者伪造，则可能会较在供应商谈判过程中造成更大的伤害。说谎不仅是不道德的，而且是难以维持的。需要诚实，但要小心，不要放弃你的议价能力。没有必要告诉你知道的所有事情，但是当你告诉的时候...请说实话。

3 展现你的潜能。如果你第一次遇到一个潜在的供应商，你的优势是他/她可能对你的公司一无所知。可以从你的零售业务历史记录上开始谈判。向他们解释任何未来的扩展计划，让供应商知道如何与你做生意会帮助他们。

4 询问有关奖励。 与制造商和供应商的谈判背后的整个想法是得到最好的价格，付款条件，广告津贴，甚至排他性。首先问你有资格获得什么奖励，让谈判从那里开始。不要害怕问你想要的东西。

5 提及竞争性。在谈判过程中提及供应商的竞争性是可以的，但不要透露任何价格或其他机密资料。让供应商知道他们的竞争对手处于一个很好的形势没有什么不妥的，无论这个形势是真实的或者想象的。

6 找到一个公平的妥协。就像零售商，供应商必须赚取利润才能维持企业运营。厂商关系应被视为合作而不是征服。当你为你的零售业务谈判一个很好的协议时，请一并考虑供应商的谈判结果。

7 放眼长远。建立一个坚实的，值得信赖的供应商关系，能帮助您的零售业务。供应商如果觉得顾客非常忠诚，他们是可以做出让步，甚至提供更多的奖励，以期维持长期的合作关系。

8 从容不迫（多花些时间）。从一个推销员手中购买东西，永远不要感到有压力。如果你不满意谈判的进程，要求给予时间去思考报价。

9 使其书面化。 当谈判进程即将结束，请确保该要约付诸纸上。除非它和口头协议相匹配，否则不要签署任何销售合同。

10 熟能生巧。并非每个人都是自然的谈判代表。这需要时间来学习，什么时候该说话，什么时候保持沉默，以及如何读取肢体语言。你谈判的次数越多，你的技能就提升的越高，你将会得到更多。

好厉害，下次给我们培训培训哦！

非常全面、实用的采购专业知识，感谢徐林的资料分享！学习了

谢谢，有机会和大家共同探讨和学习。

学习

谢谢！！